Blog entries tagged money http://lightbrigadecorp.com Fri, 24 May 2013 20:11:43 +0100 FeedCreator 1.7.3 http://lightbrigadecorp.com/blog/march-2010-book-of-the-month-is-jason-zweigs-your-money-and-your-brain.html <p>&nbsp;</p><br/><p>In Your Money &amp; Your Brain, author Jason Zweig takes us through a tour of the gray matter we use to perceive and make decisions&mdash;our brain.<br /><br />This information-packed book delves into the structure of our brains and the evolution that made it what it is today. It explains where greed and fear come from, why we tend to be over confident, and why we have particular (often inaccurate) notions about risk and risk taking.<br /><br />If you&rsquo;ve ever wondered why Read More... Yuval Bar-Or Fri, 05 Mar 2010 02:37:08 +0100 risk psychology money investing finance brain