Posted by: Yuval D Bar-Or on Mar 04, 2010
In Your Money & Your Brain, author Jason Zweig takes us through a tour of the gray matter we use to perceive and make decisions—our brain.
This information-packed book delves into the structure of our brains and the evolution that made it what it is today. It explains where greed and fear come from, why we tend to be over confident, and why we have particular (often inaccurate) notions about risk and risk taking.
If you’ve ever wondered why you keep making the same poor judgments about investing, this is the book for you. Similarly, if you’re sure your decisions are always rational and constructive, this is the book for you.
Zweig, Jason. Your Money & Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich. New York: Simon & Schuster, 2007.